ScentWorld is the preeminent and largest scent and sensory marketing conference in the world. This year’s conference was held in New York City and featured two days of innovative lectures, presentations and demonstrations. The conference brought together over 125 diverse attendees from 20 different countries around the world.

Among the speakers was ad man Jon Bond, co-founder of Kirshenbaum, Bond Senecal & Partners. Bond gave an insightful lecture with fellow speakers Ameena Meer and Francois Damide about the creation of scent advertising and messaging.

The conference featured renowned experts, authors and engaging speakers including Dr. Alan Hirsch, Professor Diana Derval, Dr. Michael Smith, Carmine Santandrea, Neal Harris, Andrew Kindfuller, Eric Albee, Eileen Hedrick, Dr. Maureen Morrin, Chandler Burr, Jim Joseph, Nicola Pozzani, Austyn Stevens, Andreas Ruggie, Matt Frost, Dr. Syed Shamil, Sue Philips, Christophe Laudamiel, Jon Bond, Ameena Meer, Karen Dubin, Karen Adams, Candice Sabatini and Mark Behnke.