COMMON Book
Concepted, designed, and produced a book for COMMON, a creative accelerator and community for social businesses. The book features the use of a multi-column. Often, books and magazines are designed in spreads (facing pages) with a single column of text. While single-column grids work well for simple documents, multi-column grids provide flexible formats for publications that have a complex hierarchy or that integrate text and illustrations.
The more columns you create, the more flexible your grid becomes. You can use the grid to articulate the hierarchy of the publication by creating zones for different kinds of content. A text or image can occupy a single column, or it can span several. Not all of the space has to be filled.
Client
COMMON
Services
Concept, Design, Creative Direction, Print
Industry
Social Entrepreneur
Credits
Mark Eckhardt



