Health Dashboard is a hub for your CVS® health records and care options. View test results, keep up with appointments, and get preventive care reminders.

Situation
CVS Health Dashboard—a hub for your health records and care options—wanted to optimize their email communications and create a consistent pre- and post-visit experience.

Task
Redesign the current email and create a reusable template.

Actions
01 Audit: Performed a design audit of existing email communications.
02 Ideate: Created designs, iterations, and prototypes.
03 Research: Conductive A/B testing to help make an informed design decision.
04 Collaborate: Collaborated across multiple lines of business to ensure a consistent end-to-end user experience.
05 Implement: Created responsive email designs, user flows, and high-fidelity screens for dev handoff.
06 Design: Setup responsive email template and documentation to ensure a consistent design.

Result
Created a consistent notification design. Eliminated three accessibility “a11y” defects. Improved email design from Web Content Accessibility Guidelines (WCAG) Level AA to Level AAA. Optimized email to include a 98% delivery rate, 83% open rate, and 32% click-through rate.