Angel Soft
#SneezingTime
Angel Soft enjoyed high brand awareness for its bath tissue. Yet many consumers were unaware of its facial tissue line. To increase awareness, a series of social videos were created to engage moms during allergy season. The short videos featured helpful tips to help moms educate their children on how to blow their nose. The videos were relevant to the brand and proved astonishingly engaging for moms. The videos were posted on various social media outlets and the numbers were remarkable. To this day, the videos are the most watched of any GP brand on YouTube and Facebook.
Client
Angel Soft
Services
Concept, Art Direction
Industry:
Consumer Goods
Credits
Nine Mile Circle, Mower, Chad Wall, Tyrese Howard