Daniel Skrok
Principal Product Designer | Design Educator | Board Member
Humbly Confident Designer.
My name is Daniel Skrok, and I create digital experiences that truly connect with people. Over the past decade working across startups, agencies, and Fortune 5 companies, I’ve learned that great design isn’t about having all the answers but asking the right questions, listening deeply, and working across disciplines. I approach every project with empathy, curiosity, and a commitment to craft. I’m passionate about creating meaningful solutions, mentoring emerging designers, and giving back to my community.
Meaningfully Designed.
Design with purpose. Design that matters. Design that inspires. These principles have helped me create meaningful user experiences.
Clients
Real-world experience designing meaningful solutions for national and international clients.
Thoughtfully Crafted.
Be passionate. Be collaborative. Be empathetic. These core values have served me well over my professional career.
Product Design
Creating end-to-end experiences that solve for user and business needs.
UX Research
Making informed decisions based on user insights.
Design Systems
Creating a consistent user experience through design systems.
Interaction Design
Designing meaningful experiences between users and digital environments.
Visual Design
Visually communicating ideas, information, and messaging.
Cross-Functional Collaboration
Working with product, engineering, content, and accessibility teams to create meaningful products.
Humbly Earned.
If you’re in a hurry, feel free to skim through the list below (#TL;DR). If you have a few minutes, please read on.
• Passionate, dedicated, and collaborative designer.
• 15 years of visual, interactive, and product design experience.
• Successfully lead cross-discipline teams in both startup, corporate, and agency environments.
• Earned a Master’s degree from a top-tier design institution.
• Hold multiple certifications in User Experience, Human-Centered Design, and AI for UX Design.
• Skilled in Human-Centered Design, Agile, and Design Thinking.
• Natural storyteller with real-world experience creating interactive solutions for national and international clients.
As a passionate, collaborative, and empathetic designer, I fully appreciate the significant role design plays in enhancing the overall user experience, actively engaging users, and evoking purpose in users’ minds. My extensive experience and diverse skills in visual, interaction, and motion graphic design have consistently been essential to bringing compelling ideas to fruition for local, national, and international clients alike. These clients have included such recognizable brands as Angel Soft, AutoTrader, Buffalo Bills, DICK’S Sporting Goods, Dixie, Freightliner, GE, Georgia-Pacific, Golf Galaxy, IHG, Interaction Design Foundation (IxDF), LEKI, New Era Cap, NFL, Quilted Northern, REI, Restonic, Sparkle, SunTrust, Tuxedo Junction, and Vanity Fair.
“Empathy, passion, & purpose are essential for designing a better world.”
Throughout my career, I have embraced the unique benefits that design brings to users, particularly regarding the ability to enhance the overall experience by implementing best practices and following a ‘user first’ approach. In addition, I offer the following qualifications:
- The reputation for confidently leading multi-departmental teams with a collaborative mind-set.
- A diverse range of visual design, typography, and interaction design related skills.
- The ability to rapidly adapt to new environments, which was honed while I lent my art direction and design skills to a wide array of clients and organizations.
- Significant success in directing concepts through to completion, earning multiple awards and accolades.
- A history of designing for highly recognizable brands.
I am a life-long learner, and understand the importance of education. I have earned a B.F.A. in Graphic Design from Daemen College, respectfully, a M.F.A. in Computer Graphics Design from Rochester Institute of Technology, and a Post-Masters Certificate in User Experience Design from Cornell University. Additionally, I earned certifications in User Experience Design from The Interaction Design Foundation, Blockchain Fundamentals from University of California, Berkeley, and Online Marketing from Market Motive.
During my study at Rochester Institute of Technology, I explored multi-sensory design. Particularly the integration of sight, sound and scent. My thesis was entitled ”Perception of Poverty: Promoting Social Responsibility through multi-sensory Integration.” The objective of ”Perception of Poverty” was to raise awareness of poverty in the United States, explore the effects of the great recession and enable observers to digitally experience homelessness through multi-sensory design. I was honored to collaborate with Scent Sculptor & Designer Christophe Laudamiel and Scent Emission Developer & Technologist Yvan Régeard.
While obtaining my M.F.A. in Computer Graphics Design from Rochester Institute of Technology, I served as Assistant Editor for ”Multi: Journal of Plurality and Diversity in Design.” I also had the pleasure of teaching Design Survey and History of Graphic Design as a graduate teaching assistant under the guidance of Dr. Alex Bitterman, Joyce Hertzson, and R. Roger Remington.
I have been fortunate to be published in several national and international publications, including American Advertising Federation, HOW Magazine, Interaction Design Foundation (IxDF), Logo Lounge Volume 1/2/3, Marketing Trendz Magazine, Multi: Journal of Plurality & Diversity in Design, RIT ScholarWorks, Scent Marketing Institute, The Buffalo News, and UX Mastery. Most notably, though, have been my collection of 32 ADDY® awards.
Respectfully Involved.
Raise Awareness. Take Action. Evoke Change.
As a designer, I fully understand the important role of design in actively raising awareness on complex social issues, inspiring individuals to take action, and evoking change in disadvantaged communities. I have a strong passion for social design, a dedication to help, and the privilege to provide my talents and expertise.
“Strive to create a better world by leveraging your expertise and serving those in need.”
I am actively involved in the community, serving as a Board Member of Good Thinking, a nonprofit organization that provides talent, time, and expertise to qualified Atlanta nonprofit social service organizations. Originally, I served as a Volunteer Art Director, creating PSAs, directing commercials, designing interactive websites, and participating in design thinking charrettes.
To date, I have provided pro-bono services to conscientious brands including Chattahoochee RiverLands, Common, EduNations, Good Thinking, GreenLaw, Interaction Design Foundation (IxDF), Juvenile Diabetes Research Foundation (JDRF), Kendeda Building for Innovative Sustainable Design (GA Tech), MIT Solve, National Education Association Foundation (NEAF), and Ronald McDonald House.
As an experienced and trusted member of the Miro community, I’ve was invited to join the Miro Enterprise Advocates Program. As an enterprise advocate, I connect with fellow Miro super-users to share our expertise and growing our professional skills. Additionally, I participate in sessions with Miro’s product team, attend networking events, and get early access to test product releases and features.
I’ve previously served as a member of the Adobe Customer Advisory Board (CAB), which was established to develop methods for validating corporate strategies, gathering input for product development, and deepening relationships with customers. As an Adobe Customer Advisory Board Member, I was responsible for providing valuable user insight through usability surveys, virtual meetings, and in-person conference events.
Currently, I am a member of Common, a creative accelerator and community for social businesses and projects. I volunteer directly with key stakeholders to assist with design, art direction, and user experience projects.
In addition to my role at Common, I’m also a UI Design Mentor at Dribbble, where I teach small cohorts of international students about the principles of UI design. The introductory course covers topics such as design process, designing in Figma and FigJam, UI libraries, and prototyping. I’m passionate about sharing my knowledge and expertise in journey mapping, user experience, and visual design, and helping others learn and grow as designers.
Organizations
Volunteer experience designing impactful solutions for conscientious brands.
