Interaction Design Foundation (IxDF)

Educational Partners

As an Educational Partner, you have a unique referral invite link to offer discounts on IxDF memberships and bootcamps to your network.

Situation
Our Educational Partners wanted a way to increase visibility of their referral discounts on IxDF memberships and bootcamps. Our key stakeholders needed quick, yet effective solutions, for an upcoming campaign launch.

Task
Concept, design, and ship the solutions in one sprint.

Actions
01 Research: Performed an audit on the existing platform and referral user flow.
02 Ideate: Concepted solutions, created sketches, and iterations.
03 Design: Designed personalized referral message, strike-through discount, and announcement bar message.
04 Share: Shared solutions with our Educational Partners.

Result
Shipped the feature on time. Improved Educational Partner satisfaction. Increased checkout conversion rate by 42%.

  • Client

    IxDF

  • Services

    Research, Ideation, Sketching, Design, UX Writing, File Preparation, QA Testing

  • Industry

    Education

  • Credits

    IxDF, Sunandita Nanda-Pa, István Kovács

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